Hi there. I’m Liz, a health tech builder and advisor. I do wonk work with heart — for the leaders and solutions transforming health care.
Ideas that endure, execution with extra care.
West Francis is a business and brand advisory for the best in health tech, and a rare combo of empathy and exactitude for your company’s essence and essentials.
As founder, Liz DeMatteis brings nearly 25 years across health care domains and technologies, firms big and small, markets mature and new.
Plus love for the work, the people I’m doing it with, the curiosity required, and the opportunity to make it better (even if no one notices).
If that resonates, let’s connect on how we can collaborate.
Get chatty → hello@westfrancis.com
About
What I do for you
A quick study no matter how tough the space, tech, or humans involved, I’m known to imbue specialness in businesses and brands. Be it a full strategy or a single sentence, there’s joy in building it beautiful.
Why
Because making you look great is great work! I love to learn, to connect concepts and people, and the creativity bred by constraints. And what this work brings to my time with my husband and boys, Archie and Teddy; and vice versa.
On the name West Francis
West is Teddy’s middle name, a nod to my home state of Montana. Francis is Archie’s, after my maternal grandfather — a bridge engineer, WWII Seabee, and all-around inspiring human.
